Why do Photographers' Prices Vary So Much?
Today, we’re exploring an important topic that can influence your decision-making process when choosing a photographer: the different pricing strategies used by photographers and how they can affect your experience and final investment.

The Low-Cost Hook
You may come across photographers offering their services at a low initial price. At first glance, this may seem like an incredible deal, prompting you to consider booking a session. However, this pricing strategy is often designed to attract clients by providing a low entry point. Sometimes, even as a competition for free. After establishing a connection during the shoot, photographers may then present additional services or products, which can lead to further investment.
This approach is built on the understanding that once you’ve engaged in a session, you’re more likely to want to enhance those memories with prints, albums, or other products. Often, these upsells occur during in-person sales sessions, where you can see the quality of the work firsthand.
The Magic of In-Person Sales
In-person sales (IPS) sessions are where you can really experience the value of your photography investments. During these sessions, photographers showcase your images in a curated manner, allowing you to appreciate their beauty and consider various products. The personal interaction during IPS can help you feel more connected to your images and make the purchasing process feel more meaningful.
Through IPS, photographers can guide you in selecting options that best suit your needs and preferences. This personalised approach can transform your experience from merely receiving digital files to investing in tangible products that capture your cherished memories.
All-Inclusive Packages: Simplicity and Transparency
Alternatively, some photographers offer all-inclusive packages. This pricing model provides clarity from the start, outlining exactly what you will receive for your investment without any hidden fees. Typically, these packages combine the session fee with a set number of digital images or prints.
For clients who appreciate straightforwardness and want to avoid surprises, all-inclusive packages can be very appealing. This approach fosters trust, as you know exactly what to expect. However, the initial cost may appear higher, which could deter some clients who are drawn to lower upfront prices.

Choosing the Right Fit for You
When deciding between a low-cost initial fee with potential upsells and an all-inclusive package, it’s essential to consider your own preferences and priorities. Here are some questions to help guide your decision:
- Budget: Do you prefer a lower initial cost with the understanding that additional expenses may arise, or do you want to know your total investment upfront?
- Value: Are you drawn to the personalised experience of in-person sales and the opportunity to invest in high-quality products, or do you prioritise simplicity and transparency?
- Experience: Reflect on what type of experience you desire. Are you looking for a basic session with optional upgrades, or a comprehensive package that covers everything you need?
Regardless of the path you choose, the most important factor is finding a photographer whose style and approach align with your vision. Remember, investing in photography is about preserving precious moments that will last a lifetime. Happy planning!