How to Prepare for a Personal Branding Photo Shoot That Actually Feels Like You
If the idea of having your photo taken for your business makes you cringe a little — you’re not alone.
But here’s the truth: your brand isn’t just your logo or your website — it’s YOU. Your energy, your story, your values. And showing up visually (in a way that feels real) is one of the best ways to build trust with your audience.
This guide is here to help you feel prepped, confident, and maybe even excited about your personal branding session with JB Moments Photography.
First Things First: Let's Talk About You
Before the shoot, we’ll chat about your brand and how you want to be seen online. You don’t need to have a full mood board or Pinterest plan — just think about:
How would you describe yourself in a few sentences?
How would you describe your business?
How do you want your clients to feel when they land on your website or scroll your feed?
This helps me capture images that feel like you, not just stock-photo versions of professionalism.
Choosing the Right Location
The best personal branding sessions happen in places where you feel comfortable and confident. That might be:
Your home office or creative workspace
A favourite café where you do your best thinking
Outdoors in a setting that reflects your vibe
Even your kitchen if your business is food-based!
We’ll choose spots that tell your story and give variety to your image gallery.
What to Bring
Props aren’t just for decoration — they help ground your session in your world. Here are some ideas:
Laptop, phone, notebooks or planner
Your product or tools of your trade
A cup of tea, coffee or a glass of fizz 🥂
Glasses, hats, flowers, books — anything that says this is me
A few outfit changes to reflect your brand’s tone (smart-casual, bold, playful, classic, etc.)
What to Wear
Choose 2–3 outfits that represent different aspects of your brand:
Something approachable and relaxed
Something more polished or client-facing
Something fun or personal (if it suits your vibe)
Neutrals, soft colours or tones that match your brand palette photograph beautifully. Avoid neon, small busy prints, or anything you’re constantly adjusting.
Remember: comfort = confidence = photos that glow.
On the Day
You won’t need to worry about poses or what to do with your hands — I’ll guide you the whole way.
Expect:
Natural movement-based prompts
Laughter (probably at my expense)
Candid moments as well as headshots
A relaxed, pressure-free atmosphere
And if you think you’re not photogenic — trust me, you just haven’t had the right photographer yet 😉
After Your Session
You’ll receive a private gallery of high-resolution and social media–ready images. Perfect for:
Website bios
Social media posts and ads
Press features, speaker headshots
Client proposals or brochures
You’ll walk away with a gallery full of content that tells your story — and works hard for your business.
Ready to Book?
I work with small business owners, coaches, creatives and professionals across Perthshire, Stirlingshire and Central Scotland. Whether you’re building a brand from scratch or refreshing your image, I’d love to help you show up with confidence.
Drop me a message or visit www.jbmomentsphotography.co.uk to get started.
Let’s show the world what makes you brilliant.
