Personal Branding Shoot – OOSHASC

Personal Branding Shoot – OOSHASC

A couple of weeks ago I had the absolute pleasure of meeting Mel Anderson the owner of OOSHASC for her personal branding shoot. And I say absolute pleasure because Mel is one of those people who makes you feel like a BFF the moment you meet her. We met virtually through the wonderful Facebook Group Women Together Network a few months ago and at our pre-shoot Zoom consultation, I knew she was going to be fun to shoot. But when we finally met in the flesh for her shoot, it was like I’d known her for years.

Building a great rapport with your client is so important for a Personal Branding shoot. I knew instantly I was going to get some great images with Mel.

Not sure what personal branding photography is? Unsure if you need it for your business or not? You can check out a helpful guide here 🙂

OOSHASC???

Personal Branding Photography by JB Moments Photography

OOSHASC stands for Once Owned Should Have A Second Chance and is a high-end preloved clothing boutique that Mel runs from within the grounds of her house in Dollar. It’s a great idea to buck the current (and unsustainable) fast fashion trend and ensure that quality garments get re-worn rather than end up in landfill.

Mel has been running the business since 2012 and the C-19 lockdown made her rethink her online presence and appeal to a much wider audience. I urge you to check out her Facebook Lives as she gives the QVC presenters a run for their money!

Her brand colours are pink and purple so you’ll see those crop up a lot in the images I took.

Behind The Scenes

Social Media loves to know what goes on behind the scenes (or BTS if you’re feeling fly). For every business that is different. For Mel, it was important to document what happens to clothes once she takes them in and the care and attention she gives them before they go out on her racks.

I ask all my Personal Branding Clients what tools they use in their business. I like to make sure we incorporate them into the images.

Personal Branding Photography by JB Moments Photography

One of Mel’s tools is her iron and steamer so I put her to work! look at that gorgeous smile. What a hottie!

Mess With My Images

When I capture wedding and portrait images my contract very clearly asks people not to tamper with my images by adding filters etc. When it comes to a personal branding shoot…all bets are off. I encourage you to crop, add text, add a colour wash, etc to make them fit your brand aesthetic.

Personal Branding Photography by JB Moments Photography

With that in mind, I often include a few ‘whiteboard’ shots like the one above. Mel could easily use an app like Canva to add quotes, thank you messages, sale news or any other thing she likes!

Flat Lays

Where appropriate I also like to include some flat lay. I also show the client how to take great flat lay images themselves with their phones. Clothing is perfect for a flat lay and Mel picked out a cute first date outfit for me to use.

Personal Branding Photography by JB Moments Photography

All Work And No Play

We also took images around the shop, with Mel’s customers and many many more but it would be remiss of me to steal Mel’s thunder.

Likewise, we took lots of images of Mel being Mel in her spare time, including a few surprises that I can’t wait to see how she uses!Personal Branding Photography by JB Moments Photography

I can share this one as Mel has already used. Needless to say Alfie and Purdie her two beautiful labs feature quite heavily.

This was a 2-hour session but it felt like 5 minutes. It’s true what they say that time flies when you’re having fun and I haven’t laughed so much in ages.

Yet again proving that I have the best clients. #LoveMyJob