Personal Branding Vs Business Headshot
Personal branding photography is just the new name for headshots, right? Think again.
Personal branding photography is growing in popularity in a world where YOU are your brand. Great imagery is a sure-fire way to grow your brand in a noisy online space. Personal branding photography means creating a bank of bespoke on-brand images that you can draw from every day to help be seen and to save time. (No more scrabbling around at the last minute for an image to post or worse yet relying on the same old stock images that everyone else is using).
The Headshot
What is a Business Headshot?
A brilliant business headshot is a recent image of you that looks like you at your professional best. Clients should recognise you instantly in real life from seeing your headshot, strengthening the bonds of trust and familiarity (so that one from 8 years ago, when your hair was a different colour, won’t cut it!).
A good headshot will show a glimpse of your personality, helping you stand out from the crowd and help your audience get to know you.
A great headshot will work wonders throughout your website, especially on your about page, and will be perfect for your social media profile picture.
According to LinkedIn, a professional headshot on your LinkedIn profile makes the audience 14 more times more likely to click through to view your profile. As opposed to the family holiday snap that you’ve zoomed into.
What it looks like
Typically, your headshot will consist of a simple background with you being the main point of focus. You will most probably be looking at the camera and smiling.
Who is a Business Headshot for?
A headshot session is perfect for anyone who requires images for;
- their profile picture
- company structure charts
- the ‘about’ page and elsewhere on their website
- articles and blog posts
Personal Branding Photography
What is Personal Branding Photography?
While a headshot shows potential clients what you look like and hints at your personality, your personal branding photography captures your whole story.
Personal branding photography shows who you are and what you do, telling the story of you and your brand. It will contain headshots and much more.
How it works
Your personal branding photographer will work closely with you to design your photography session in order to ensure it aligns with your brand values and style.
Personal branding photography sessions with me involve a full planning meeting to tease out ideas and design your session, ensuring we are on the same page when it comes to giving your brand the visibility it deserves. (You’ll even have homework to do beforehand in your very own client workbook.)
What it looks like
As well as capturing professional, well-lit headshots, your personal branding photography session will illustrate the real YOU behind the brand. (Potential clients love to see ‘behind the scenes.)
My clients like to portray aspects of themselves in their workplaces as well as hint at what they enjoy doing in their own time. For example, business owners are often captured during phone calls with clients, working on creations, walking with their dogs, playing with their children or reading their favourite books. Your personal brand photography session is likely to capture you DOING what you do as well as those essential headshots. (Some of your brand images might not even be of you.)
Each personal brand photography session is unique to the individual and their business.
Where can Personal Branding Images be used?
Clients love to use their images;
- on social media posts, they have a bank of on-brand images to pull from every single day
- for social media banners and profile pictures
- on sales and landing pages
- throughout their website
- as an image to use for speaking engagements
- in printed marketing materials
- in blog posts and articles
- as images in presentations
and many more ways.
Are you ready to give your brand the visibility it deserves?
Not sure if you need headshots or a full branding photography session?
Contact me to help you decide.
