Personal Branding Shoot – Ethical Beauty with Tracy
Dog People Are My People
I first met Tracy when we were both out walking our respective dogs. My boys loved Tracy’s good-natured Doodle Max and so we would natter whilst the dogs chased each other. Fast forward a little and I am a regular customer of The Body Shop goodies from Tracy. And when she wanted some branding photography done…She knew who to call.
It’s fair to say Max features in a lot of the pictures!
At our consultation, we agreed that Tracy wanted a mix of images that reflected her brand and her personality. And a mix of business and personal. If I had to describe Tracy I would say fun-loving and with a huge heart so I wanted to make sure her images conveyed that as well.
As usual, when I do a branding shoot for someone that works predominately from home I ended up in almost every room of the house taking photos!
We started in Tracy’s office to capture some ‘at work’ images. But we couldn’t resist also capturing where Max likes to sit when Tracy is working!
Whipping Up Some Marketing Images
When I asked Tracy what she does in her spare time, one of the things she mentioned was hanging out with her daughter whilst she baked.
I loved the set of images we captured in the kitchen of them. Both being very good sports at my ridiculous directions!
Take Me To The Bedroom
Okay, this isn’t where I usually end up with clients but as Tracy’s business is all about beauty products we knew we could have some fun with face masks and a ‘girls night in’ set of images.
Of course, Max wanted in on the action as well, and well, with that face, how could you resist?
As I said, Tracy is good fun and was such a good sport on the day. As well as selling beauty products, Tracy is also a makeup artist. We captured some ‘sensible’ images of that and then…
That said, look at those amazing cheekbones! We were having way too much fun at this point.
We wanted to add some location images to Tracy’s gallery as well so she organised a team meeting at her favourite local coffee shop Savana. I like to get as many images as possible for my clients in any location so as well as her team images I captured her working remotely as well.
I love working with like-minded businesswomen like Tracy and I can’t wait for our next session!
It should be illegal to have this much fun whilst working – but here I am living my best life! Personal Branding shoots are so much fun 🙂
My relationship with the wonderful Kuka Studios started when I was looking for a website and logo designer in 2017. A friend suggested this husband and wife dream team and it remains one of the best decisions I have made for my business.
My logo gets plastered on anything that stands still long enough and 4 and a half years on I am still in love with it. A true testimony to the fact that Kuka properly listens to what you need and gets it right. The same goes for my website.
We bonded over a love of all things skulls and every year I am delighted to shoot their kids back to school pictures for them.
Imagine how honoured I felt when they got in touch to ask if I would shoot some images for their re-branding (if you can’t imagnine – very)!
I can’t share many of the images from their fab photoshoot as the re-brand hasn’t happened yet. This is what happens when you are a highly succesful digital maketing studio. You never have time for your own website.
Kuka Studios can help with all sorts of stuff from website and logo design to copywriting and SEO (Search Engine Optimisation) to training and education. Jill and Harry are a super talented couple and I wanted to capture that as part of the shoot. I think it is one of the USPs of their business.
They also get to hang out (sorry work) with their good friend and fellow copywriter and artist Kathleen.
I love it when people tell me they hate getting their picture taken. I just keep spouting rubbish until I get them to laugh. Job done!
All The Team Members
As well as cute kitten named Thor, Jill and Harry also have a mahoosive floof called Loki. I had to include him in the photoshoot.
Isn’t he gorgeous?
At Your Service
People often ask what do you shoot at a branding photoshoot if the company provides a service rather than a physical product?
As well as capturing behind the scenes images of everyone hard at work I also take pictures of them doing things they enjoy outside of work and their passions. This ensures a full gallery of images that can be used not just for a website re-design but for social media posting as well.
As a copy writer Jill has a love for all things stationery.
The company ethos is warm and welcoming with an emthasis on taking the time to listen to their customers needs and coming up with tailored solutions for them.
Is there a better way to do that, than over tea and cake? Erm – I don’t think so.
I can’t wait to see how they use all their images. I know for sure that it wont be in anyway boring.
A couple of weeks ago I had the absolute pleasure of meeting Mel Anderson the owner of OOSHASC for her personal branding shoot. And I say absolute pleasure because Mel is one of those people who makes you feel like a BFF the moment you meet her. We met virtually through the wonderful Facebook Group Women Together Network a few months ago and at our pre-shoot Zoom consultation, I knew she was going to be fun to shoot. But when we finally met in the flesh for her shoot, it was like I’d known her for years.
Building a great rapport with your client is so important for a Personal Branding shoot. I knew instantly I was going to get some great images with Mel.
Not sure what personal branding photography is? Unsure if you need it for your business or not? You can check out a helpful guide here 🙂
OOSHASC stands for Once Owned Should Have A Second Chance and is a high-end preloved clothing boutique that Mel runs from within the grounds of her house in Dollar. It’s a great idea to buck the current (and unsustainable) fast fashion trend and ensure that quality garments get re-worn rather than end up in landfill.
Mel has been running the business since 2012 and the C-19 lockdown made her rethink her online presence and appeal to a much wider audience. I urge you to check out her Facebook Lives as she gives the QVC presenters a run for their money!
Her brand colours are pink and purple so you’ll see those crop up a lot in the images I took.
Behind The Scenes
Social Media loves to know what goes on behind the scenes (or BTS if you’re feeling fly). For every business that is different. For Mel, it was important to document what happens to clothes once she takes them in and the care and attention she gives them before they go out on her racks.
I ask all my Personal Branding Clients what tools they use in their business. I like to make sure we incorporate them into the images.
One of Mel’s tools is her iron and steamer so I put her to work! look at that gorgeous smile. What a hottie!
Mess With My Images
When I capture wedding and portrait images my contract very clearly asks people not to tamper with my images by adding filters etc. When it comes to a personal branding shoot…all bets are off. I encourage you to crop, add text, add a colour wash, etc to make them fit your brand aesthetic.
With that in mind, I often include a few ‘whiteboard’ shots like the one above. Mel could easily use an app like Canva to add quotes, thank you messages, sale news or any other thing she likes!
Where appropriate I also like to include some flat lay. I also show the client how to take great flat lay images themselves with their phones. Clothing is perfect for a flat lay and Mel picked out a cute first date outfit for me to use.
All Work And No Play
We also took images around the shop, with Mel’s customers and many many more but it would be remiss of me to steal Mel’s thunder.
Likewise, we took lots of images of Mel being Mel in her spare time, including a few surprises that I can’t wait to see how she uses!
I can share this one as Mel has already used. Needless to say Alfie and Purdie her two beautiful labs feature quite heavily.
This was a 2-hour session but it felt like 5 minutes. It’s true what they say that time flies when you’re having fun and I haven’t laughed so much in ages.
Yet again proving that I have the best clients. #LoveMyJob
What on earth is Personal Branding Photography & why does your Business need it?
More than just a headshot!
What is Personal Branding Photography?
The concept of branding is more important now than ever. With the enormous boom in social media in the last few years everyone, from teenagers to executives, is developing their online branding. A brand, as you know, is not just a logo or a set of colours; a brand is the whole business. “Brand” covers everything from packaging to ethos, and it’s how businesses portray themselves to their clients and showcase the goods and/or services they provide.
Personal branding photography is photography that reflects the spirit of the business
One of the best ways to define a business is through images. Personal branding photography is thriving right now because people understand the importance of personalising their offerings—whether that be a service or a product.
Personal branding sessions are becoming very popular for small businesses; a single headshot is no longer enough! In the endless search for content, businesses now need to create posts for their Instagram, Facebook, and Twitter accounts as well as their LinkedIn profiles and websites. Not to mention flyers, business cards, newsletters, and other promotional stuff!
A comprehensive and well-planned brand session is a great foundation on which to build a consistent brand persona. It’s important to show different parts of the business to their clients. Yes, it’s nice to see a smiling face in a headshot; but it’s also great to see the business owner in action!
What if I don’t offer a product?
For a business that creates a product, clients will love to see the making process as well as images of the finished product and styled shots of it in use.
If the business provides a service, it’s important to showcase how they interact with clients.
How I Prepare a Client for Their Personal Branding Photography Session
It is essential I get to know my client or business owner’s needs well in advance. As businesses, branding, and personality are so intertwined these days, it’s important to focus on all aspects.
The best way to do this is to use my personal branding photography preparation guide to find out everything I need to know about my client and their business. Before a session, I will meet with a client or business owner, speak to them over the phone and interact via email to make sure I have all the answers I need.
I will study their existing website, social media platforms, and responses to my questions to get a feel for their brand. Can I help them to portray themselves in a better way?
Although clients understand the importance of a personal branding session, most will need guidance on the best way to capture their product and service. Planning the session together is essential. I use my expertise to collaborate with my client or business owner to show off their work in the best possible way.
Every Session is Different
Each client is unique and has their own set of requirements. No two assignments will be the same. I’ve photographed creators, illustrators, jewellers, rum distillers, and a writer over the last few years. Each shoot has been approached and planned in a different way.
How long does a shoot last?
As personal branding photography is so multi-faceted, there will always be many different parts to a branding session. It’s really important to capture portraits of my client (everyone still needs a headshot, right?), but it’s equally important to capture things like:
my client at work
interactions with their own clients
products (styled in context and/or as a flat lay)
work in progress
This can be across a few locations and can take a couple of hours. So sometimes it works best to split the branding session into two shoots if that works best.
How are the images delivered?
Most personal branding clients want their images provided digitally. My clients use their images across all their social media platforms as well as on their websites. So I deliver a curated library of digital images for them to download and use. They are provided in a social media resolution, ready to drop into websites or Instagram, etc. And in a higher resolution for any printed needs, they may have. For example, the jeweller wanted to use her product images on a show banner.
So there you have it. The days of grabbing a stock image of the internet are over (especially those ones that still have the copyright printed all over them!). Now more than ever businesses need to stand out from the competition online. The best way to do that is with images that convey who you are and what you are selling.
Get in touch if you would like more information.