As a small business owner, you are your brand — and first impressions count. Whether you’re updating your website, launching a new offer, or just trying to show up more confidently online, having a strong set of images is key. But what kind of photos do you actually need?
After working with dozens of ambitious entrepreneurs (and being one myself!), I’ve pulled together the ultimate checklist of five must-have shots. Think of it as your personal photo arsenal — ready to roll when opportunities come knocking.
1. The Signature Headshot
This isn’t your typical, stiff corporate headshot we’re talking about. I mean a close-up, well-lit photo that captures your essence, your personality, and your brand’s spirit. This is your digital handshake, ideal for profile photos, your ‘About Me’ page, and whenever you’re spotlighted as a guest expert. It’s your chance to say, “Hey, it’s nice to meet you,” without uttering a word.
2. Behind the Scenes Magic
People are curious creatures by nature. We love to peek behind the curtain and see the wizard at work. A shot of you in your element, whether it’s at your desk, in your studio, or out in the field, helps to demystify the process and makes your audience feel like they’re part of the journey. It’s about showing the human side of your hustle, where the chaos turns into magic.
3. Your Masterpiece in the Spotlight
Sure, stock images have their place, but nothing beats the authenticity of your product or service caught in action. A close-up of the tools of your trade, your creations, or even the end result in situ, tells a story far more compelling than any generic image could. It’s about showcasing your work in its natural habitat and letting it shine.
4. The Relaxed You
All work and no play? That’s not how we roll. A more laid-back, casual shot of you enjoying your downtime adds layers to your personal brand. It might be you savoring a coffee, taking your dog for a stroll, or just basking in the golden hour light. These glimpses into your world invite your audience to connect with the person behind the brand, reminding everyone that at the heart of every business is a human being.
5. Celebrate Good Times
Got a major win to share? A dream client on board? A heartfelt testimonial you’re bursting at the seams to showcase? Celebration shots inject your feed with positivity and show your audience what’s possible. They’re your virtual high-fives, your bubbly moments of joy, and a powerful reminder of why you started this journey in the first place.
Still using a blurry selfie or a years-old headshot? Now’s the time to change that. Whether you need a full brand refresh or just a few killer images to plug the gaps, I’m here to help you show up with confidence and clarity.
📸 Ready to build your photo toolkit? Let’s chat about your personal branding session »
